There are millions of different
eCommerce stores available that are in different businesses. One thing which
you can see common in all stores and templates is a large featured image or a
series of images which prominently displayed on the homepage.
Also referred as carousel and
banner images, hero images play a very significant role for online businesses
i.e. attracting and engaging customers. A beautiful, big, and sexy image on an
eCommerce store makes the entire site look beautiful. And buyers love beautiful
and sexy sites. If they fail in alluring customers, you will need to work hard
to catch the attention of the users on your online store. Continue reading this
blog to know some of the benefits of using hero images in an online store.
Different Purposes of Using Hero Images in Online Store
Different online stores may have
different purposes for creating hero images. Some of the common goals of using
hero images are as follow:
•
To
Enhance the Brand Image and Create a Story
One of the key
purposes of using hero images in an online store is to create a strong brand
image. A beautiful presentation of unique and sexy hero image on the home page
is usually what that attracts users and compels them to spend some time on your
website. If you are looking for a unique way to grab the attention of a large
number of potential users and let them know about your brand there is surely no
better options available than hero images. It is advised to start and feature
only key information in order to educate visitors while narrating your brand
story.
•
To Answer
Customer’s Queries
Using hero
images is also a wonderful way to answer the most common query of a lot of
people in an attractive manner. This could be either related to your most
common objection or to answer the most time-sensitive questions which your
users might have related to your products or services.
•
To Make
an Announcement
A lot of website
owners prefer to use hero images on their website to let visitors know about
the latest launch. Using a big, bold, and attractive hero image on the homepage
is one of the best options to display new product or service launch since it
will be reached by a lot of visitors.
•
To
Highlight Brand’s Value Proposition
Using hero images
can also be a great option to highlight brand’s value proposition. Your value
proposition explains exactly what your users should expect or look for. And
what will be other options available than telling your brand proposition on the
home page where most of the visitor usually lands when exploring your website?
There are so many creative ways to use hero images innovatively on your
website. You need the help of experienced and specialized website design and
development company to get excellent eCommerce website solution in Ireland. The
professionals have sound knowledge of the latest hero images trends. They know
how to present them in a website for getting the best result.
If you are looking for one of the best companies to get innovative
ideas about eCommerce website solution in Dublin, you should call the experts
of The Digital Department.
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